YouTube debuts designated nonprofit video channels 

Does your organization have a compelling story to tell? Do you want to connect with your supporters, volunteers, and donors but don’t have the funds to launch expensive outreach campaigns? YouTube.com can help.

Video is a powerful way to show your organization’s impact and needs, and with a designated nonprofit channel on YouTube, you can deliver your message to the world’s largest online video community. Learn more.

Program Benefits

• Premium branding capabilities and increased uploading capacity
• Rotation of your videos in the “Promoted Videos” areas throughout the site
• The option to drive fundraising through a Google Checkout “Donate” button
• Listing on the Nonprofit channels and the Nonprofit videos pages
• Read YouTube’s Nonprofit Tipsheet for more information about how to use your YouTube channel.

Program Requirements – Organizations applying for the Nonprofit Program must meet the following criteria.

• Must be a U.S.-based nonprofit with IRS 501(c)(3) tax status
• May not be religious or political in nature
• May not be focused primarily on lobbying for political or policy change
• Commercial organizations, credit-counseling services, donation middleman services, fee-based organizations, and nonprofit portals are not eligible for the program.

Want to know more? Contact Ramya Raghavan at YouTube Nonprofits and Activism, (650) 827-6000.