Update your GuideStar profile for holiday donors

From GuideStar.org

The more your donors know, the more they'll want to give. As we gear up for the giving season, your potential donors are searching for nonprofit organizations to support. They're some of the nearly 22,000 people who come to GuideStar.org daily. Passionate about a cause, they still want to do their research before signing that end-of-year check.

Online fundraising is built upon GuideStar. Web sites such as Change.org, Network for Good, and Facebook Causes – just to name a few – pull your organization's information from GuideStar. Donations made to your organization are mailed to the address listed in GuideStar.

“Nonprofits need to understand the importance of keeping their GuideStar entry current,” said Heather Mansfield of Change.org

In this world of online transparency and information, we want to help you influence the conversation. Make sure your GuideStar report is up to date by submitting your GuideStar Exchange profile.