‘2010 Taggies’ honor 17 nonprofits for outstanding taglines
More than 6,100 voters selected 17 winners from among the 70 finalists identified by an expert panel of judges for the third annual 2010 Getting Attention Nonprofit Tagline Awards, says Nancy E. Schwartz, Publisher of the Getting Attention Blog & E-news. Awards were made for program, fundraising and special events and for the strongest organizational taglines.
The nonprofts behind the winning taglines range from the regional Indiana State Council of the Emergency Nurses Association to the national Youth Service America and global Episcopal Relief and Development. All the winners put a few select words to work to build to build awareness of their value and put them squarely in audiences’ hearts, minds, schedules and wallets. Nonprofit communicators tell us consistently that the winning taglines are important ingredients in brainstorming their own branding and marketing.
2010 Award Winners
- Fundraising Tagline: Oregon Zoo Foundation: Capital campaign to fund lions' return after 10-year absence — Bring Back the Roar!
- Program Tagline: Massachusetts Dental Society (MDS): Awareness campaign to educate the public about the important relationship between oral health and overall health — Your Mouth Can Say A Lot About You
- Program Tagline: Youth Service America: Semester of Service — Serve a Semester. Change the World.
- Special Event Tagline: Hirshberg Foundation for Pancreatic Cancer Research: Kids Can Cure Fun Run, LA Cancer Challenge—Little Feet. Big Strides.
Organizational tagline winners
- Arts & Culture: Coffee House Press—Where good books are brewing
- Association: Indiana State Council of the Emergency Nurses Association — E.R. You Watch It... We Live It!
- Civic Benefit: Drums Not Guns — Instruments of Mass Percussion
- Education: Osher Lifelong Learning Institute at Clemson University — Because Curiosity Knows No Age Limit
- Employment & Workforce Development: Volunteer Blind Industries — Our Vision Does Not Require Sight
- Environment & Animals: Save the Strays Animal Rescue — Finding good homes for great dogs
- Faith-Based & Spiritual Development: Religions for Peace — Different Faiths, Common Action.
- Grantmaking: Greater Menomonie Area Community Foundation — Connecting People Who Care...With Causes That Matter
- Health & Sciences: United Hospice of Rockland, Inc. — When time matters most.
- Human Services: Canine Companions for Independence — Help is a four-legged word
- International, Foreign Affairs & National Security: Episcopal Relief & Development — Healing a hurting world
- Library: Edmonton Public Library — Spread the words.
- Other: Charity Navigator — Your Guide To Intelligent Giving
