Three nonprofits change names, update their brands

Hawaii Foster Parents becomes It Takes An Ohana

The Hawaii Foster Parents Association started the new year by changing its name to It Takes An `Ohana (ITAO) and adding the tagline “Supporting foster and adoptive families since 1971” to capture the essence of its work to provide information, resources and responsible advocacy for everyone in the community concerned with the interests of children and youth in out-of-home care.

ITAO also will join with the Consuelo Foundation, Family Promise of Hawai`i, Hawai`i Foster Youth Coalition, Hawai`i Immigrant Justice Center, Kids Hurt Too and Learning Disabilities Association of Hawai`i as tenants in the Weinberg Kukui Children’s Center on Feb. 26.

The new location will allow the organizations to work closely together, combining efforts to create better outcomes for children and youth in Hawaii. ITAO’s new contact info: It Takes An Oaha, 245 North  Kukui St., 2nd floor, Honolulu, HI 96817, www.ittakesanohana.org  and info@ittakesanohana.org. The telephone number will still be (808) 522-1016.

Hale Makua rebrands as Hale Makua Health Services

Hale Makua, Maui’s largest long-term care facility, has changed its name to Hale Makua Health Services. CEO Tony Krieg said the rebranding better reflects the breadth of programs and services Hale Makua offers and redefines the organization as a modern, non-institutional facility providing skilled nursing and long-term care, home health care, rehabilitation and the federally funded P.A.C.E.  (Program for All-Inclusive Care) center.

The strategic move “will help enable the organization to be more nimble and flexible in responding to the health-care needs of Maui’s community, especially in a time where the demands on the health-care industry continue to increase as Baby Boomers age,” Krieg said. “We want the community to be able to look to Hale Makua Health Services as the premier provider of excellent home and community-based health-care services, in addition to a place where mom or dad can live with compassionate care when they can no longer reside safely at home.”

Wailuku design firm Sae Design redesigned all of Hale Makua’s logos. The nonprofit Hale Makua Health Services operates two long-term care facilities, in Kahului and Wailuku, which accommodate a total of up to 378 residents.

Hawaii Employee Assistance becomes WorkLife Hawaii

After 25 years as Hawaii Employee Assistance Services, the provider of employer-sponsored Employee Assistance Program services such as counseling to employees and their family members has changed its name to WorkLife Hawaii.

“Looking to the future, we want our company’s name and brand image to resonate more fully with the services we provide,” said Howard S. Garval, president and CEO of Child and Family Service, parent company of WorkLife Hawaii. The new name and logo come after a series of "internal visioning sessions" conducted by the company, he said.