Barron’s: Meth Project is third most effective philanthropy

“I’m pleased to inform you that the Meth Project has just been named the third most effective philanthropy in the world by Barron’s magazine, one of the country’s premier business and financial publications,” writes Cindy Adams, Hawaii Meth Project executive director.  “The announcement was made in the magazine’s cover story this week, ‘The 25 Best Givers.’ This is the second year in a row the Meth Project has been named to the Barron’s list; it was ranked number five in 2009.”
 
In awarding the Meth Project its number three spot, Barron’s said, “The Meth Project is spreading—and teenage use of methamphetamine is falling as a result. The massive campaign of provocative anti-meth ads first rolled out in Montana, moved into Georgia this year and was stepped up in Colorado and Hawaii. In Montana, teenage meth use has fallen below the national average for the first time since 1991.”
 
The Meth Project began in Montana in 2005, when the state ranked fifth in the nation for methamphetamine use -- it has since dropped to number 39, Adams said.  Since then, the program expanded to eight states: Hawaii, Arizona, Colorado, Georgia, Idaho, Illinois and Wyoming.

“Thanks to your continued support of the Meth Project, we are able to impact teens in Hawaii with this effective campaign,” Adams said. “We have made tremendous strides in changing teen attitudes about the dangers of Meth, and with your help, we can continue to make a difference in our community.”