Public and private organizations are often tasked with implementing programs and outreach campaigns to promote behaviors for the public good. In recent years, community-based social marketing has emerged as an effective approach for developing and revitalizing behavior change programs. Community-based social marketing is an evidence-based process that leverages established psychological principles to remove barriers, increase motivation, and ultimately change behavior. This full-day training session will cover the basic concepts of community-based social marketing and associated social science principles through a combination of lecture, hands-on exercises, and exemplary case studies focused on relevant issues in environment, health, and public safety. The session will include discussion of the theoretical foundations behind the process and as well as guidance for how to apply it in the field. Additionally, attendees will work through a series of activities designed to work through the process for selecting behaviors, identifying barrier/benefits, selecting appropriate behavior change tools, and designing pilots. Attendees will be provided with handouts as well as links to additional resources and information. Lunch and morning/afternoon refreshments are included in the registration fee.
Wednesday, July 24th 2019
9:00 a.m. – 4:00 p.m. (Registration at 8:45 am)
Neal S. Blaisdell Center; 777 Ward Avenue, Honolulu
- Regular (For-Profit Institution or Agency): $295
- Not-For Profit/Government: $255
- Student (Full-Time) $225
Register Soon! Space is limited to 30 participants. Click here to sign-up.
About the Presenter:
Jennifer Tabanico, President of Action Research has more than a 17 years of experience working with agencies to develop and implement behavior change campaigns. She has worked with a wide range of public and private clients including the City and County of San Diego, the City of Oceanside, the American Forest Foundation, the New York State Energy Research and Development Authority (NYSERDA), and the Urban Sustainability Directors Network (USDN). Jennifer is a leader in community-based social marketing and has developed and evaluated numerous programs for both public and private agencies nationwide. Her work in the areas of community-based social marketing, environmental attitudes, and behavior change has been published in a variety of technical and academic outlets including the Journal of Environmental Psychology, Social Influence, and Social Marketing Quarterly.
Jennifer has conducted numerous overview trainings, opening plenaries, and keynote presentations for a variety of organizations including most recently for: Live Well San Diego, the U.S. Department of Energy; CalRecycle; the National Fish and Wildlife Foundation (NFWF); the Association for State and Territorial Solid Waste Management Officials (ASTSWMO); the California Association of Stormwater Quality (CASQA); the American Council for an Energy Efficient Economy (ACEEE); Keep America Beautiful; the International Social Marketing Association (ISMA); the San Diego Zoo; and, NASA. She has also led several half-day and multi-day training workshops for organizations seeking to develop and implement community-based social marketing projects.