Generational Giving Strategies – Why are they important?
A two-part online course offered in partnership with Washington Nonprofits
Tuesdays, June 4 & 11, 2019
9:00AM – 10:00AM HST // 12:00PM – 1:00PM PST
Fundraising is about getting to know your donors’ values, beliefs, and experiences. Knowing and understanding their generational tendencies (i.e. Matures, Baby Boomers, Generation X, Millennials, and Generation Z) is one way to help build stronger relationships.
Learn the characteristic differences between each generation and how to build upon those in your development and communications plan implementation. Develop your events to target audiences and segment your appeals to speak the language of your donors. For example, why send a direct mail piece to a Millennial, if they don’t have a checkbook? We will talk about social media platforms too, and how to effectively boost your donor engagement.
Our world keeps changing and as nonprofit organizations we need to be nimble and continue to adjust our approach, staying true to the fundamental rule of fundraising: it’s all about the people.
LEARNING OUTCOMES:
You will leave this workshop with:
- Knowledge about each of the five generations and their tendencies to apply to your own donor data
- Fundraising strategies to address each generation in a targeted way
- New ideas on how to engage your audience through different social media platforms, with a generational lens
- Reasons why personalizing and segmenting your donor development and communications activities by generation will yield deeper relationships with your donors.
Both sessions take place Tuesdays from 9:00 a.m. to 1:00 p.m. Both webinars will be recorded and the recordings will be made available to all registered participants. Participants who are unable to attend one or more of the sessions will still have access to all course materials.
Session #1
Session #1 will review the different generational categories (i.e. Matures, Baby Boomers, Generation X, Millennials, and Generation Z). We will look at the different characteristics between each generation and how to build upon those in your development and communications implementation plan. Develop your events to target audiences and segment your appeals to speak the language of your donors.
Learning outcomes focused on session #1:
- Knowledge about each of the five generations and their tendencies to apply to your own donor data
- Fundraising activities to address each generation in a targeted way
Session #2
Session #2 will focus on “old” and new ideas to engage your generational audiences through different mediums. There are traditional, tried, and true fundraising methods we can rely on and there are new and emerging strategies to complement the best practices, we will look at both. Personalization and segmentation will increase your fundraising success.
Learning outcomes focused on session #2:
- New ideas on how to engage your audience through different social media platforms, with a generational lens
- Reasons why personalizing and segmenting your donor development and communications activities by generation will yield deeper relationships with your donors
Cost
$30 HANO members
$60 Not-yet-members
To receive the HANO member rate, during the registration process be sure to enter HANO in the field labeled, “Enter Promo Code” and then select Apply Code.
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